Free PR launch countdown

Your press plan, counted back from launch day

Most founders start pitching a week before they launch. Reporters plan weeks ahead. Tell us your date and we lay out every step, with a reminder in your inbox when each one is due.

• 01Six weeks out: prepare your story and collect your evidence.
• 02Four weeks out: identify your journalists and draft your pitch.
• 03Two weeks out: send, follow up once, then launch.

Built by a team of elite former journalists, startup founders and venture capitalists who understand how press is earned.