Founder Launch Bootcamp · November 2 to December 13

Six weeks to learn how founders get quoted, by doing it every day

An execution challenge for newly launched founders. Three days on the playbook, then a short lesson and one press action every day for 40 days. You finish with pitches sent, reporters who know your name and a press routine you keep.

6 weeks40 daily press actionsAbout 30 minutes a day$299, includes 3 months of Earned

Founders we have worked with have been covered in Axios, TechCrunch, The Wall Street Journal, The New York Times, Inc., Fast Company, Fortune and Forbes.

Waitlist

Join the waitlist

No payment now. Seats go to the waitlist first. Two days after you join, we email you a seat, held for 48 hours. By joining you agree to get emails from Earned about the bootcamp. Privacy

How it works

Most press courses end with notes. This one ends with work done. Confidence with reporters comes from reps, so every day has one lesson and one action, and you do the action that day.

Days 1 to 3: the playbookDays 4 to 43: lesson and action
Day 1

How founders get quoted

A workshop on how reporters find sources and decide what is a story: what makes a founder worth calling, what a reporter needs from you, and why most pitches are ignored.

Day 2

Your press plan

Your story in one sentence, your news hooks for the next 90 days, the beats and outlets that fit you, and the reporters to start with. Earned matches them for you.

Day 3

The pitch

Subject lines, the first two sentences, what to attach, how to follow up without being a pest, and how to say something quotable when a reporter calls.

Days 4 to 43 · every morning

One lesson, one action

A 10-minute lesson built around a real story that ran: why the reporter wrote it, where the founder in it came from, and what the pitch behind it had to say. Then today's action, done in Earned and sent from your own inbox. Most take 20 to 30 minutes.

Pitch five reporters on your beat
Answer a live press request
Turn today's headline into a pitch
Follow up on last week's pitches
Pitch a podcast host
Write a take you can defend
Enter an award or a list
Pitch a speaking slot

What you get, and who it is for

Included for $299

  • Three playbook days and 40 daily lessons with a press action, by email and inside Earned
  • Three months of Earned Solo: reporter matches from 750+ hand-researched journalists, contact details, drafted pitches, live press requests and an outreach board that tracks every pitch
  • Built by a team of former journalists, startup founders and venture capitalists
  • Nothing renews. At the end you choose whether to keep a plan.

For founders who

  • Launched in the last six months, or launch before the end of the year
  • Do not have a PR firm and are not planning to hire one
  • Can give about 30 minutes a day for six weeks
  • Want to be the founder reporters call, not just announce once

Questions

When does it run?

Monday, November 2 to Sunday, December 13, 2026. Lessons arrive each morning and stay in your account, so a missed day can be made up.

How does the waitlist work?

Join with your email. Two days later we email you a seat. The link holds it for 48 hours, then it goes to the next founder on the list.

Does anything renew?

No. The $299 covers the bootcamp and three months of Earned Solo. When the three months end, you can choose a plan or stop.

Will you pitch reporters for me?

No. You send every pitch from your own inbox, so the relationships are yours. Earned never emails reporters for you, and coverage is always the reporter's call.